If your business isn’t showing up in the top few search results for important industry keywords, you need to hire an SEO company in Calgary. You also want to check to see if you show up in the local Maps area and that you are targeting the right keywords to suit your business goals and needs. The best SEO company in Calgary will assess these needs and design a personalized SEO strategy to help you get there.
When looking to hire an SEO company in Calgary, you’ll want to look for certain things to ensure you’re getting the best service and the highest likelihood of success. Here are some tips on how to find the best SEO company in Calgary.
1. Ask Around - One of the best ways to find a great SEO company is to find someone you know who is already happy with their services. Ask other business owners you know or friends who run companies and work in marketing. You may also ask around at any entrepreneur networking or think tank type of groups you belong to.
2. Check Google - If they are doing a great job for their clients, they should also be doing a great job for their own company. Check out a few companies online and see how they rank in search results as well as how good their websites and client portfolios are.
3. Look For Specialization - SEO is very technical and complex. Google assesses over two hundred ranking factors when determining which web pages to return in searches. That means you need a company that is not only an expert in SEO, but that has the experience and specialized knowledge of offering SEO in your industry or those that are similar. If they have achieved great results for several dentists, chances are, they understand SEO strategies for similar businesses as well such as chiropractors, massage therapists, and beauty businesses as well.
4. Assess How You Are Interviewed - Some SEO companies offer a one-size-fits, cookie-cutter approach to optimization. While there definitely will be techniques and tactics that are done for almost every client, there should still be a personalized approach that is unique to your business goals and what you need to rank for. Consider that you don’t always want to rank for the most obvious keywords. Sometimes there is a product line that will help you get noticed or a different area of your business you want to focus on. For example, rather than putting too much effort into ranking for a Calgary dentist, you may want to focus more on specific services because you recently hired a specialist in endodontics or brought in a new product or technology such as Zoom Teeth Whitening.
The most important thing to consider when hiring the best SEO company in Calgary for your business is that they should thoroughly understand what your business does and where you want to take it so they can reverse engineer a strategy that will get you there.
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