How to Hire the Right SEO Company

If you are a small business looking for an SEO company in Calgary this article is for you! SEO is a fundamental component of your business's digital marketing efforts. Without it, your site may lose traffic to competitors, your ranking on search engines like Google will decrease and customers will ultimately have a harder time finding you and your business online.

So you decide to hire a digital marketing agency to help you! The process of vetting and selecting different agencies can be an off-putting task, but with the right knowledge of what to ask, you will be well on your way to finding the perfect fit for your business! 

We have put together a thorough list of 5 questions and considerations you should make to find the best SEO Company in Calgary for your needs!

1. Understand the Agencies Background

You want to get a better understanding of which you are going to be working with and what other people have to say about the work they have done previously. We suggest going to google and searching for the company. Look at their testimonials and previous track records with clients. See what their rating is across the board. 

Also, check out their socials for more social proof. You could also reach out to the agency itself and ask for previous client results or a portfolio. This will give you a good understanding of what they are capable of doing. 

2. Ask About Their Processes

Every SEO company in Calgary will have different systems and processes for how they complete client work. This is important for you to understand to get a better idea of how work will be conducted regarding your business. Don't be afraid to ask them questions about how or why they do certain things and ask for an example if the situation presents itself. 

Ask them to be very clear about what their deliverables are as well.

3. Ask About Reporting

You will, at some point along the way, want to know how well the agency is doing in delivering the results they mentioned previously. Always ask about reporting and how this will be done.

● Will you receive monthly analytics reports?

● What tools will they use to provide these insights?

● Are they going to give you access to ensure that what you are being shown is an accurate representation of their work?

The best SEO companies in Calgary will provide you with thorough reporting that can be tied back to the bottom line; revenue.

4. Ask About Their Expectations of You

As the client, you will be provided to give them some of your time as well. That time commitment will vary based on the agency but is an important consideration when it comes to picking an SEO company. How much time you are willing to dedicate to the success of your business is something you need to be clear about from the start.

5. Ask How They Remain Educated

Like anything else, SEO is always changing. This is something that the best SEO Company in Calgary would know. Ask them about how they stay on top of new trends in the industry, and how the industry has changed over the last couple of years and inquire about their method for staying up-to-date on changes.

You want someone who is well-informed and knowledgeable about their craft. 

6 Things To Consider When Hiring An SEO Company In Calgary

"SEO" is the short form for "Search Engine Optimization," and it's the process of getting your website ranked higher on Google. A high rank means that more people will find you, which in turn increases traffic to and from this site! The importance of SEO cannot be overstated. It's one of the most effective ways you can use to get your brand and company in front of not only people looking for products or services like yours but also potential customers who come across it through their search engine results! 

But when it comes to SEO, many business owners feel overwhelmed. It's a complex and ever-changing field, and it can be difficult to know who to trust for help. Thankfully, there are things you can look for when hiring an SEO company in Calgary that will ensure you're making the best decision for your business. Here are six of them:

1. Experience: The first thing you'll want to look for in an SEO company is experience. How long have they been in business? What kind of clients have they worked with in the past? The more experience an SEO company has, the better equipped it'll be to help you achieve your goals.

2. Reputation: Another important factor to consider is an SEO company's reputation. What do other people say about them? Are they known for being honest and transparent? Do they have a good track record of results? A company's reputation can tell you a lot about whether or not they're worth working with.

3. Services Offered: When it comes to SEO, there are a variety of different services that companies can offer. Make sure you know what services the company you're considering offers, and that they align with your needs and goals.

4. Pricing: SEO services can vary widely in price, so it's important to get an understanding of what you'll be paying for before making a decision. Be sure to get a detailed breakdown of pricing so you know exactly what you're getting for your money.

5. Guarantees: Many SEO companies will offer some type of guarantee, whether it's a money-back guarantee or a results-based guarantee. While guarantees can be helpful, be sure to read the fine print so you understand exactly what they're offering and what you'll be responsible for if the results aren't what you were hoping for.

6. Communication: Good communication is essential in any business relationship, but it's especially important when working with an SEO company. You need to be able to communicate your goals and expectations clearly, and you need to feel confident that the company you're working with understands your business.

These are just a few of the things you should keep in mind when hiring an SEO company in Calgary. By taking the time to do your research and asking the right questions, you can be sure you're making the best decision for your business.

If you're looking for an experienced and reputable SEO company in Calgary, contact us today. We would be happy to discuss your needs and goals with you and provide you with a free consultation.

How Social Media Marketing Can Improve Your Business

As a business owner, you may be wondering how social media marketing can help improve your business. After all, social media is just a way for people to connect with each other and share information, right?

Wrong. Social media marketing is actually a very powerful tool that can help businesses in a number of ways. That is why a lot of social media agencies are being sought-after by businesses all over the world to help their companies scale at a higher level. Locally alone, there are already a number of social media agencies in Calgary that offer various services to help different businesses. 

With this being said, let us take a look at some of the ways social media marketing can help improve your business.

1. Social media marketing can help to create brand awareness.

If you want people to know about your business, then you need to make sure that you are visible on social media. This means creating a strong presence on platforms such as Facebook, Twitter, and Instagram. By regularly posting interesting and engaging content, you’ll be able to get your business name out there and attract new customers.

2. Social media marketing can help you to build relationships with your customers.

Building relationships with your customers is essential for any business. And social media is the perfect platform for doing this. By engaging with your customers on social media, you’ll be able to build trust and loyalty. This, in turn, can lead to more sales and repeat business.

3. Social media marketing can help you to create a community around your brand.

Creating a sense of community around your brand is a great way to connect with your customers and create a loyal following. And social media is the perfect platform for doing this. By creating and participating in online conversations, you can connect with like-minded people and create a community of customers who are passionate about your brand.

4. Social media marketing can help you drive traffic to your website

If you want people to visit your website, then you need to make sure that you are promoting it on social media. This can be done by including links to your website in your social media posts and by running ads that target your social media audience.

5. Social media marketing can help you increase sales.

Ultimately, the goal of any business is to make money. And social media marketing can help you to do this. By using social media to promote your products and services, you can reach a larger audience and increase your sales.

As you can see, social media marketing can be a very powerful tool for businesses. As a business owner, you should know that social media is important. It's a great way to connect with customers and create a relationship with them. So if you’re not already using social media to market your business, now is the time to start. Contact a social media marketing agency in Calgary today and start leveling up your business!

How SEO Services Can Boost Your Sales And Revenue Results

 

As a business, you’ll often have times when you want to boost your sales and overall revenue. When this is the case, there are many tactics you can try to get these results, but SEO services can often lead you to a lot of new opportunities. This is because SEO makes it easier for search engines to understand what your business offers so that it can provide your information to the people who are looking for your business or our services.

There are many ways that you’ll benefit from contracting SEO services in Calgary. Here are some of them that will impact your sales and revenue goals.

1. SEO helps new customers to find you. By optimizing your website for the key things people look for in your type of business, you can help customers who are just starting to look for a certain solution or for a particular service but who haven’t heard about your business yet. When they search for a solution to a problem they are experiencing, your website or individual product or service can be part of the results that are offered if you are optimizing well for those topics and keywords. SEO services help you to do this effectively.

2. SEO makes sure those who know about you can find what they need quickly and easily. When a current customer wants to find a specific page on your website such as booking an appointment or reordering a product, you want them to be able to find that page very quickly. Or if there is a particular product or service you offer that someone searches for such as teeth whitening or a facial product, they want to get straight to that page without having to come to your website first. Google is set up to deliver these results back to them in the list of options but they can only find you and your pages if you’ve properly optimized them for the search engines to find them this way. Google indexes all of the information you put on your website so that when it is searched for, they can quickly find it. Your goal with SEO services in Calgary should be to be indexed for the things that are most important to your customer and your business.

3. SEO keeps you top of mind and easy to find. Great SEO strategies last if you keep up with maintaining them and watch for changes to the algorithms so you are always ahead of the game. Hiring SEO experts means you can let them maintain your position in the rankings for your keywords and search terms. They do the work, and you reap the benefits in your sales and revenue results!

As you can see, SEO services can benefit your business in many ways, specifically ways that boost your bottom line through sales and revenue growth. Being easy to find online makes a world of difference in how much business you get, especially from new customers.

How To Hire An Online Marketing Consultant

Running a business is a full-time job that demands a lot of time, energy, money, and focus. Adding marketing to your workload is usually going to mean that it simply doesn’t get done, or gets done without the right strategy or consistency to make anything happen. Many companies will then task their Admin staff with marketing tasks which often doesn’t work because they have too many other duties as well and they often don’t have the skillsets or passion for marketing. If you find yourself in a situation similar to this, you need to hire an online marketing agency in Calgary.

Digital marketing consulting in Calgary allows you to get expert advice on how to best position and market your business online. You can choose to have the agency manage all of the aspects to execute the strategy or you can hire them to simply craft the strategy with you and then execute only the parts you and your team cannot manage. 

When you reach out to an online marketing agency in Calgary to hire a consultant, you’ll want to have a good idea of your business goals, where you’re at with marketing right now, and what you can realistically handle taking care of at your end. This is the starting point for getting the right digital marketing consulting in Calgary. From there, here are a few other tips:

1. Ask Around - Ask other business owners you know if they have worked with a company that has been a great fit for them. It helps a lot if they are in a similar industry to you since marketing works differently for different markets. The best referrals are those from companies that have achieved the results you are desiring for your business.

2. Review Portfolios & Testimonials - Look through the case studies, portfolios, and testimonials an agency provides on its website and social media platforms. They will only post those that they feel paint them in the best light so you’ll quickly understand their values and what they do best. Ensure that you see their clients achieving results that are similar to what you want to achieve and the direction you’re going with your business. You are hiring consultants because they have helped take businesses where you want to go. You’ll look for their experience and expertise to guide you in the right direction so ensure they have experience doing just that for others before you hire them.

3. Talk To Past Clients - Once you’ve seen some impressive information, be sure to talk to some of the clients referenced to get a further view on how things work with this agency and how they got the results you’re seeing. 

When you decide to hire an online marketing agency, you cannot simply hand off the tasks and walk away. It is an investment of your time, money, and effort so you want to get the right agency to ensure you get a return on the resources you are investing into it.

How To Select A Professional Digital Marketing Agency In Calgary

 

Getting your digital marketing right can be tough for a small business. Either you don’t have the time or the expertise, or like most entrepreneurs, you don’t have either one. Even once you hire someone to help manage your marketing, they will not be able to handle all of the aspects of digital marketing, nor will they have a strong skillset in every area. This is why many companies choose to contract a digital marketing agency in Calgary.

A digital marketing company in Calgary can help with all areas of your marketing or you can choose the ones that you need the most help with. Time-consuming tasks that require a lot of technical knowledge like SEO can be a great ones to contract out. It is also a good idea to work with the digital marketing agency in Calgary that you choose on an overall strategy and then designates who will complete which tasks and how everyone will work together effectively. 

So you know you need to hire a digital marketing company in Calgary, but how do you select a professional agency that can get the job done?

1. Ask For Referrals - One of the best ways to find a great agency is to ask around. Talk to others you know who own businesses and find out if they’ve got a marketing company they are really happy with. First-hand experience and referrals are the best way to find a company that is highly likely to meet or exceed your needs and expectations.

2. Search Online - If you can’t find a few great referrals, you can also take to searching online. The agencies that you can easily find are doing a great job at their own SEO and digital marketing, so that already bodes well for them. Google reviews are not people you know, but they are still first-hand experiences that can provide you valuable feedback. 

3. Review Their Portfolio & Testimonials - Once you find a few options to consider, check out their websites. Look over their portfolios and testimonials to find out where their strengths are and ensure they align with your needs and style. 

4. Talk Strategy & Goals - Once you’re getting a good feeling about a marketing company, connect with them directly. Talk about your goals and listen to their strategies to meet them. They should be detailed and give you a sense that they have enough expertise to help you achieve your goals. They should also take the time to thoroughly explain their strategies and ensure you are on board with them.

5. Connect With Current & Previous Clients - Talking directly with the agency’s past and current clients is crucial. Reach out to their references and be sure to ask about the specific services you’re looking to hire them for, as well as responsiveness and any other qualities that are important to you.

Hiring a digital marketing company in Calgary to help support your online strategies is a smart idea. It’s a prudent way to maximize your team, time, and resources, but only if you find the right one!

How Powerful SEO Services Will Help in Making Your Brand Highly Popular

Every brand wants to be popular and attractive to its target audience. You want to reach those who can use your products and services and you want them to be excited about it. Creating a highly popular brand is always desirable, but many companies don’t realize what’s required to make it happen. One of the best ways is through powerful SEO services. 

Many companies will offer SEO services in Calgary, but sadly, few know how to truly use all aspects that can be optimized to give you faster and more powerful results.

Google determines the authority and popularity of your page content through over 200 ranking factors. That means that it indexes your content and website pages by checking all of these various data points. It also cheks those same data points for those competing for the same keywords as you. The content and websites that excel in the most ranking factors get to the top. So while it is technically a “popularity contest”, it’s all algorithm based and there are no favorites, just whether you fit the ranking factors better than others or not. This is how powerful SEO services can make your brand more visible and popular. 

Getting higher in the Google rankings for the important keywords to your business is a critical way that SEO services in Calgary can help your brand stand out, but there’s more to it than that and it comes long before you ever start optimizing. The most important thing an SEO agency can help you with is finding the right keyword strategy. You want to truly consider your target customers’ intent when they search. What problems do they have and how do they search to find those solutions?

By focusing on this, you figure out which keywords and phrases actually make the most sense to rank for. Then you can work on not only how you rank in the search results, but how your Google Business profile is working and how effective it is at attracting the customers you want. While SEO doesn’t determine how many people will convert to business, it can be improved until the best quality of traffic is attracted to your business so they are the most likely people to do business with you.

The more online authority you create, the more new customers will come your way. When you do a great job of collecting reviews from those customers and creating an online community with them, your brand will continue to grow and become more known and popular. SEO is the beginning of all of this!

And for brands that already have a great presence but aren’t so easily found, getting SEO services from a reputable company will allow you to step up your game online and get really popular much faster.

Powerful SEO services are the foundation of a great online growth strategy and online growth is everything in today’s market!

3 Digital Marketing Strategies That Will Boost The Success of Your Company

Growing a company in this day and age requires digital marketing. There are almost no businesses that can escape using it because it is critical to respond to how customers want to learn about your products and services, purchase them and interact with your business afterward. Since most businesses are not equipped with expertise in digital marketing, it becomes crucial to your success to hire a digital marketing company in Calgary.

A great online marketing agency in Calgary will help you to define what your company stands for and what you represent to customers. They will use that information to help you create strategies that will boost your success and help your company to grow.

While the specific strategies for your business will be tailored to who you are and who your customers are, your digital marketing company in Calgary will typically start with these three main tactics.

SEO

Search engine optimization is the core of every digital marketing strategy because it ensures you are highly visible to those who are searching for your products and services or for the solutions you offer. 

By optimizing your Google Business listing, website, social media, and all other digital assets, you can make your company’s online reputation stronger and show more authority to Google so they will serve your company in search results. Establishing yourself as an authority in your market is important in general, but digital authority is what ensures potential customers can find you easily.

The very first step in success is to drive more qualified traffic to your content. If you do this well, you’re halfway to being successful in your business.

Social Media

A strong social media presence that attracts the type of customers your business wants to work with is another important prong in digital success. An online marketing agency in Calgary can help you to optimize your profiles for SEO and to be more easily found on the platforms themselves as well. 

On social media, you should be regularly sharing content that resonates with your target audience and builds trust and interest with them. Show them how your offering addresses their primary needs and concerns and they will easily convert from a follower to a customer.

Social media is also a great place to advertise your business. The platforms know a lot about their members which means they can better serve your ads to people who will want to see them. 

Email Marketing

Collecting subscribers to a regular email list is very important to your success. This is how you keep in touch with your potential and current customers. This tactic will look different for every business type but the main message is that your agency will help you to keep in touch with your audience and continue to move them in the direction of doing business with you. Consistent email marketing is one of the best ways to keep converting new business.

A digital marketing agency can help you to maximize your online presence with these strategies.

What To Expect From A Reputed Digital Marketing Agency In Calgary

Digital marketing evolves and changes at a rapid speed, making it difficult for you to understand and manage your marketing while running your business. Depending on what you offer, marketing is a full-time job but requires many layers of expertise. Some companies choose to hire a marketing generalist to manage their relationship with a digital marketing agency to make things easier. Or for smaller companies, they use the digital marketing agency in Calgary as an alternative to hiring any marketing staff at all.

When hiring a digital marketing agency in Calgary, you’ll want to take your time and truly get to know the team, their expertise, the results they have achieved in the past, and what their strategy is. These factors all determine if it will be the right fit because some agencies are amazing, but their values or strategy still might not quite work for your vision or the type of business you have.

When you hire an agency, it helps to meet a few people on the team. Get a sense of how they communicate, what their philosophies and values are, and if you enjoy working with them. From a reputed digital marketing agency, you should expect professionalism, prompt communication that is clear and helpful, and a collaborative atmosphere.

You should expect that the agency you hire has experts in various areas of marketing. The specific areas should align with what you need, but sometimes you either won’t know exactly what you need or you may be unsure what areas of marketing this agency excels at. You will usually be able to get a sense after chatting with them based on the questions they ask and the results they share with you that their past customers have gotten. A few key things that all agencies should have experts in are SEO, content marketing, and social media management including paid ads.

You’ll want to ask fairly early in the process about the big wins and results they have produced for previous or current clients. These will let you know what areas they excel at, where they focus and if they have experience working within your vertical or market. The real question here is can they reach your target audience with messaging that truly reflects your business? You should expect that a reputed digital marketing agency in Calgary can do this and you want them to demonstrate it before you hire them.

Finally, you should also expect that a reputed digital marketing agency has a strategic framework that they work within. While every client is unique, the agency should have a general strategy that they work from that is based on their philosophies of the best way to reach audiences. Look for commonality across the previous clients they share with you and the results achieved. Also, look for very specific proposals on what they plan to do for you to ensure it aligns with your vision for your business.

Hiring a marketing agency can make a huge difference in your results and the efficiency of your overall company!

Grow Your Business Digitally With a Knowledgeable Digital Marketing Company

Everyone wants to grow their business but few truly understand how to do that in today’s digital landscape. This is one of the primary reasons to hire a knowledgeable digital marketing company for consulting in Calgary.

By having a marketing company that you can consult with and possibly hire to do the necessary work for you, you will get expert advice on key tactics such as SEO, social media, and much more. 

When growing your business, the most important thing to tackle first is having a solid website that is optimized to attract and convert potential customers. Your digital marketing consulting firm can help you to audit your website to find areas you can improve and make your site more visible and attractive. The goal is to create a website experience that Google (and potential customers) see as impactful and authoritative so that it is returned often in search results. 

Dominating the search rankings for important search terms is the most important factor in getting more people to your site. Your marketing company will help you to optimize your website and creep up in the search results over time. SEO in all areas of your digital presence is also required to get you strong rankings so they will manage all of these factors with you to get the results you need.

Once you have the traffic on your website, that is where conversions are the focus. Creating an amazing customer experience will help you to attract new customers but it also helps you to ensure that they decide to take the next steps with you and ultimately make a purchase with you.

Another key way that digital marketing consulting will help you in Calgary is with your social media presence. Many potential customers will check your business out on social media so it’s important to keep your accounts up to date and share valuable information. You can also use social platforms to interact with your customers, make sales and create a community around your brand that lends social proof to those who haven’t worked with you yet. 

Email marketing is also an awesome way to grow your business but it can be quite wasteful and may deter customers from working with you. A digital marketing consulting agency can give you tons of tips and tricks backed by data and experience to utilize this tactic in a way that will grow your brand and generate sales.

Working with a digital marketing company that is knowledgeable and experienced can help you to grow your business in ways that you likely cannot do on your own. They will have the knowledge you won’t, as well as skills and tools that can only come from years of training, experience, and learning that just isn’t worth you learning on your own. It is time-consuming and can be expensive to learn all of these new skills and purchase the tools you need. Your best bet is to hire an agency to help you so you can focus on the other areas required to grow a business such as staffing and products.

How Can A Digital Marketing Company Help Your Struggling Business?

When you are struggling, it is the most important time to ask for help. If your business is struggling to keep up, level up, or reach your goals, it may seem like the most logical idea to reduce your spending, but in almost all cases, not investing in marketing will ensure that you don’t succeed. This is because hiring a digital marketing company in Calgary will actually make it significantly more likely that you will draw attention to your offering and see your potential grow and flourish.

In cases where funds are dramatically limited, one option is to choose a digital marketing consulting agency in Calgary. This means that you will pay them to consult for you and give you the information you need rather than the cost of having them execute all of the marketing tasks for you. You may even have them train your team to be able to execute many of those tasks or they can guide you to invest in automation technology that will save you a lot of time and money in the long run while also getting you the results you need now.

Here are some additional ways that a digital marketing company in Calgary can help you during times your business is struggling:

1. Get Found - The foundation of digital marketing is being visible in search engines. Great marketing agencies are masters at SEO so you can get in front of more people. SEO will deliver traffic to your website, Google Business profile, and social media accounts. Just don’t forget to take the next steps to ensure that traffic is converting. The digital marketing consulting firm in Calgary that you work with can help you improve your entire sales process too!

2. Stand Out - Once you’re visible among the crowd, you need to stand out. An agency can help you fully understand your target customer types so you can create content, messaging and resources that will catch their attention and move them towards working with you.

3. Improve Conversions - As mentioned, your agency can really help you to diagnose where conversions are falling off with data and insights. You may need to test and try different things until you figure out how to reduce drop-off and friction so you can be a conversion master.

4. Increase New Leads - Part of converting new customers is getting them to engage with your business in any way, all of which are considered micro conversions. So this means that improving conversions doesn’t always translate to more sales or leads. An experienced marketing company can help you to turn those micro conversions into warm sales leads

5. Strengthen Retention - Once you have a customer, it’s highly valuable to keep them. Your marketing company will help you craft strategies that can retain customers and turn them into advocates for your brand. This means less upfront expense to acquire the customer in the first place and repeat business that will allow you to grow and flourish.

As you can see, there are many ways a digital marketing company can help your business during times of struggle.

Hire a Reliable Online Marketing Agency

It is common that companies in Calgary will need an online marketing agency to help them navigate the digital marketing. Some entrepreneurs find they do not have the expertise or time to execute an online strategy effectively. Sometimes a company does not have the need for a full-time marketing manager or even a marketing assistant. Hiring an agency is usually a case of wanting to hire experienced, expert online marketing help without the worry of managing another team member or spending time constantly upgrading skills and tools to suit the rapid pace of how fast digital marketing changes these days. 

So how do you tell if hiring an online marketing agency in Calgary is the right fit for your company? If you find yourself in any of the following situations, it’s probably the right choice for you:

1. You lack knowledge in digital marketing - If you are running a small business, chances are you do a lot of different jobs. If you do not have the knowledge to execute effective digital marketing strategies, and you don’t have the time to learn, you need to hire an online marketing agency in Calgary. 

2. No one on your team has digital marketing knowledge - If no one on your team can run high-quality digital campaigns, you may need to hire an online marketing agency in Calgary to help you out. Hiring an agency is often a lot cheaper than training your team to do a subpar job of running your marketing, especially if they are not truly interested in it or don’t have a background in anything marketing-related.

3. You don’t have time to market effectively - Even if you have some marketing knowledge or even training, you may still want to hire an online marketing agency in Calgary. Marketing takes time and attention to detail so if you or your team don’t have the time for all or parts of your marketing strategy, contract out the work so it is getting done properly and not stretching your existing team to the point where they aren’t doing their other jobs well either.

4. You’d like to save money on staff and resources - Many small businesses can’t afford to hire a full-time marketing manager. Or maybe there just isn’t enough work to warrant hiring someone permanently. Regardless, contracting an online marketing agency in Calgary can fill the skill gaps on your team without requiring you to hire another staff member. 

Some resources that make marketing simpler can be expensive to purchase on your own, but an agency will often already have these tools. This means your business will have access to them without having to pay for them which is another perk.

An online marketing agency is an excellent resource to help you through periods of growth. There is often a gap of time between the need for more expertise or work to be done and having the time or budget to add another member to your team. In many circumstances, it makes sense to hire an agency to help you through transition or to become a permanent part of your overall strategy.

Coordinating with a Online Marketing Agency To Reach Your Goals

Like any good business owner, you have goals and dreams for your company. It could be to expand your services or add a new location, grow your team or to semi-retire and hand the reins to your kids. No matter what your big long term, or smaller short term, goals are, you’re going to need consistent revenue coming in to achieve them, which means you need leads and you need them to convert to sales as efficiently as possible. The best way for businesses in Calgary to succeed at achieving their goals is to partner with a marketing agency that can coordinate their marketing efforts.

An online marketing agency in Calgary will help you to plan and execute effective marketing campaigns by starting from the ground up. They will understand your business, what makes it special, what drives it and where you’re trying to go. They will then coordinate with you to ensure the foundations of your business are well built, including your brand, messaging, website and social media. These are all tools that will take your business to the next level when done well and leveraged for optimal results.

Once your foundations are well set, a marketing agency will help you to plan campaigns that target the right type of customers to your business through the language and channels used to attract them to your business. By bringing your target customer to you, you have the highest chance of converting a prospect into a paying customer. A good marketing agency in Calgary will have expertise in using various channels to drive leads to your platforms including social media, YouTube channel and your website.

Once leads are there, you’ll also want to coordinate with your marketing agency to optimize for conversions. This means making it as easy as possible for a prospect to get the information they require to make a buying decision. It also includes finding ways to stay in touch if you have a longer sales cycle or if a prospect is not yet ready to buy. Creating a system like this allows you to retarget those who haven’t become your customer yet, as well as those who are recent customers to increase their level of buy-in.

Lastly, partnering with a marketing agency in Calgary will give your business the opportunity to leverage their expertise on things like generating reviews and referrals from your client base or even prospects that did not purchase from you but had a good experience, as well as addressing process concerns, training your team, implementing automation and much, much more. A good marketing agency partner can support you through your entire end to end sales cycle because really, marketing is a part of everything your business does.

If you are an entrepreneur or business leader looking to take your company to the next level, a great relationship with a marketing agency will be irreplaceable in getting you to reach your goals. Ensure you take the time to choose the right partner to coordinate with and watch your business soar!

Hire The Best Social Media Marketing Agency in Calgary to Improve Your Business

Managing social media is time-consuming and requires tools that many small businesses do not have. You have to define your audience, determine which platforms you can connect with them on, create copy, graphics and videos for posting and then manage the engagement. And that’s just posts, that doesn’t include any advertising you choose to do!

Most entrepreneurs, they don’t have the time or skills to manage social media themselves so they hire a social media marketing agency in Calgary to take care of it for them. If you hire a great agency, they will work collaboratively with you to share your message and your voice in a way that is strategic and effective.

A social media marketing agency in Calgary has the skills and resources required to cut the work in half when it comes to social media. They already have experts who have learned the platforms thoroughly and the resources to create images, video, graphics and more quickly and easily to go with your posts. They have tools to make things run smoother too!

When you hire a social media marketing agency in Calgary to take on this task for you, you eliminate the need to continuously learn how the platforms work and all of the changes that are regularly made. You also get back the time you would spend fiddling with files and trying to write content or create a calendar of what to post. For many entrepreneurs, they don’t know how to do certain things or what to post so they either don’t post or they don’t post with any consistency. Hiring a social media marketing agency in Calgary will ensure your business maximizes the social platform algorithms by posting consistently and that you get all of the benefits of a strong social media presence without having to give up large chunks of time that could be better spent growing and developing your business.

Social media also requires regular “social listening”. This means that you are replying to comments, following influential accounts, growing your audience and generally understanding the trends and needs of the people who consume your content on social media. A social media marketing agency can handle these tasks for you so you get the benefits of society without all of the work that has to go into it!

You can earn a ton of new leads and opportunities through social media advertising, but you can also waste a lot of money if you aren’t properly utilizing the advertising tools in a targeted and focused approach. While anyone can learn how to create great social media ads from the platforms directly, there are constant changes happening and you have to be on top of them all the time to have high performing ads. It takes so much time to develop expertise in an area that doesn’t make you money. That’s why most small businesses trust a social media marketing agency in Calgary to handle it for them.

If you want to give yourself the gift of time to grow and improve your business, hire a social media marketing agency in Calgary.

Choosing the Right SEO Company for Good Results

Search engine optimization is the foundation of an effective digital marketing strategy. Everything you do online, including your content and social media, should be optimized for the right keyword and search terms that appeal to your target audience. Choosing the right best SEO company in Calgary to get you results is a crucially important decision to ensure you are getting seen online.

When you begin searching for an SEO company in Calgary, you’ll quickly notice that there are a lot of options, but it’s important to note that not all options are created equally. Some companies use a cookie-cutter approach that is replicated for every client rather than truly getting to know your business and understanding what is unique about it. While there will be synergies across businesses within certain industries, your SEO strategy should always reflect your business specifically and what matters to your potential clients. It is also critical that your strategy takes into account what your current business goals are.

Dental offices, car dealerships or bottle depots may offer similar products and services, but they will each have their personal values that attract a specific audience and they are often at very different stages in building and growing their business. Choosing an SEO company in Calgary should be based on finding the company that genuinely gets to know and cares about your business.

Here are some important qualities to look for when choosing the right SEO company in Calgary to get you results:

Established Success - Before signing on with an SEO company in Calgary, be sure to check their references and ensure that they have an established history of producing consistent results. It’s a big bonus if they have established success in your industry, but it’s not a necessity.

Great Communication - Throughout the process of interviewing and having initial conversations with a potential SEO company in Calgary, consider if their communication is at the level you’ll need in order to work with them. There is nothing worse than contacting a company and then not hearing from them again or if things take too long to be completed. Be sure that your expectations are reasonable by discussing this point with other colleagues and always ask this question when interviewing.

In-Depth Assessment - If an SEO company in Calgary is serious about working with you, they should take the time to truly get to know your company. Look for a company that asks a lot of questions about our business and your goals so they know exactly what to recommend for you.

Personalized Approach - The SEO company in Calgary that you are considering should create a personalized approach for your business based on the results and information uncovered in your initial assessment. This includes what type of keywords and phrases to use, how to incorporate content into the strategy and working with your existing content, team and resources to support your efforts.

Choosing the right SEO company in Calgary will take some time, but it is necessary if you want good results.

5 Reasons Why Small Businesses Should Hire a Digital Marketing Consultant

As an entrepreneur, you are often a jack of all trades, doing many things within your business that you are not an expert in. In the early stages of starting a new business, there typically is just not enough budgets to hire out key tasks, so it falls to you to take care of them. While this is common and perfectly normal, if you want your business to grow, you need to ensure you have a solid marketing plan and that it is being executed. While working in your business, it is easy to become distracted and miss out on key opportunities to expand your digital presence and gain new customers. Hiring a digital marketing consultant is the best way to combat these common marketing challenges faced by almost every entrepreneur.

Small businesses should hire a digital marketing consultant to make their lives easier. A consultant comes with years of experience, expertise, tools and has the time (or team) to ensure tasks are completed when they should be, not only when you have time.

Here are 5 key reasons a small business should hire a digital marketing consultant:

1.     Expertise - A digital marketing consultant has expertise that you cannot possibly have already unless your background is in marketing. Even then, the world of digital marketing changes rapidly and it can be a huge challenge to run your business, manage day to day operations and still find time to keep up with the face pace of marketing best practices. Hiring a consultant means you will have access to expertise at any time without needing to spend the time gaining it for yourself.

2.     Experience - Similarly to expertise, your digital marketing consultant comes with experience that you are unlikely to have on your own. They have seen how many other businesses are doing things and can bring that perspective to the table to benefit you immensely.

3.     Tools - A digital marketing consultant has already vetted and invested in the best marketing tools. This will also save you the time of determining the best tools yourself, but the big things here is cost savings, which can be huge!

4.     Time - The biggest reason to hire a digital marketing consultant is to save yourself time is the various areas we have already discussed. Managing SEO, ads and social media can be tedious and very time consuming. A marketing consultant will take care of these things for you.

5.     Accountability - Lastly, a marketing consultant will improve the accountability within your business. Not only will they be accountable to you for the work they are commissioned to complete, but they will keep you accountable for meeting your own deadlines and goals.

Hiring a digital marketing consultant makes your life as an entrepreneur much easier. They bring a strategic mindset based on years of experience that will help you to make smart decisions with your strategy and use of budget. They have the tools and team in place to execute your strategy on a consistent basis and they can help you to reassess your progress and pivot as challenges and changes arise. It is a major benefit to your business to have a digital marketing consultant familiar with your company and your goals to ensure you achieve them.

Consider hiring a digital marketing consultant to support your business growth today!

How Can A Digital Marketing Company Help Your Company Succeed?

For any company to succeed, you need exceptional marketing. Whether it’s your brand, your story or how you relate what you do and what you stand for to potential customers, it needs to be well-thought out and authentic if you want to grab attention and get business in the digital world. Working with a digital marketing company in Calgary gets you access to the expertise to craft a growth strategy, regardless of the stage your business is at. A digital marketing company in Calgary also helps you to nail SEO, the backbone of every digital strategy, and to navigate social media, digital advertising and sorting through all of the noise to determine what’s best for your business.

By helping you to uncover you true goals and needs, a digital marketing company in Calgary can use their expertise to recommend (and execute) a strategy that uses the right tools to help you achieve your goals. Here are some key ways that a digital marketing company in Calgary can help your business to succeed: 

1.     Strategy - The number one necessity that many companies miss in their marketing is strategy. Without a solid strategy, you’re just kind of through mud at the wall, which you are almost certainly wasting money and time, as well as not advancing towards your end goals. In order to succeed in your business, you need a good marketing strategy, which is a perfect opportunity to hire an outside digital marketing company in Calgary. They can observe your business from the objective perspective and help you to craft the right strategy for your business

2.     SEO - SEO is a very technical specialty that requires years of experience and hours each week to keep up with the constantly changing SEO landscape. This is an essential for any company that needs to be found online and a digital marketing company in Calgary that provides SEO services is the answer to being successful in this area, which will translate to success in your business. You need SEO to attract digital attention and to be found by your current and potential customers.

3.     Social Media - One of the most time consuming and confusing areas of marketing is social media, especially right now, as the platforms at changing and adapting to major market shifts, which means that there are new features and best practices evolving daily. Hire a digital marketing company that has expertise in social media, specifically in figuring out how to maximize the few platforms that are relevant to your business. This will save so much time and resources. 

If your company gets these 3 key building blocks nailed down properly out of the gate, you are significantly more likely to achieve your goals and be successful. A digital marketing company in Calgary will have the experience and expertise to help you get your strategy, SEO and social media down to a science so you will find digital success, as well as achieving your goals.

How SEO for Dentists Will Get You Closer to Success in Your Business

As the owner of a dental clinic, it is your job to ensure the success of your business. Regardless of your goals, you will need to ensure that current and new patients can find you when they need you. This is where SEO becomes critical to your business strategy.

There are actually two types of SEO that will be important to your clinic. The first is local SEO for dentists who include the maps are. In order to show up in the top results, you need to excel at optimizing for keywords that include your local area such as Calgary, SW Calgary or downtown Calgary. These help patients to find the top rated dentists near them. Being top rated is another critical way you get chosen by the Google algorithm to rank. So not only do you need to optimize for keywords, you need to optimize your Google Business profile as well. You do this by completing all of the pertinent information, making regular posts and updates and by having lots of positive ratings and reviews from real patients. Local SEO for dentists take time and effort but it is essential to reaching success in your business.

The second type of SEO for dentists is organic SEO. This typically involves looking at the highest rated keywords and search queries of patients in your area and offering content that satisfies these queries. This can be articles, blogs and pages on your website. You’ll need to offer content that helps patients answer important questions like whether veneers or dental bonding is better for them or how to manage a toothache at home. Again, there is lots of work that needs to be done to be helpful and relevant enough to have Google serve your page or content to a searcher, but it is well worth it when you get to the top and have lots of authority. Your patients, and potential patients, will thank you because they will be able to easily find you when they search.

A marketing agency that provides organic and local SEO for dentists is the best way to ensure you are nailing these two crucial types of SEO and getting your webpages to the top of the rankings and map area so patients can find you when they need you. There are numerous marketing agencies in the area, but it’s important to look for one that specializes in both organic and local SEO for dentists, not just on paid search or those that have not represented dental clinics in the past.

Local SEO for dentists is best maximized by the right expertise. When you hire experts, you should expect results that convert online searches to new patients and new appointments for your dental clinic. Ultimately, keeping your clinic busy is your goal and you can’t do that without converting those online who need your services. Get closer to your business goals by hiring an agency to support your efforts in local SEO for dentists and you will reap the benefits!

Take Your Business To New Heights of Success By Hiring A Digital Marketing Company

Business owners often reach a point where they are ready to grow their company but aren’t quite sure how to go about it. One of the best ways to drive business growth is to increase your online presence through digital marketing. If you want to take your business to new heights of success, optimizing your digital marketing with a fresh strategy created with a local Calgary marketing company as a trusted partner is the best way to move you towards your goals.

Working with a local digital marketing company will help you to reach new heights of success in several ways. Let’s explore some of the key ways a digital marketing company in Calgary can help boost your business growth.

A digital marketing agency can provide an objective analysis of your business from an outside perspective and allows you to leverage their marketing expertise. All business growth starts with solidifying your company’s foundations and requires well thought out and established processes to move forward. Having an external perspective allows you to gain critical insight into how your business can set up the right processes, tools and expectations needed for growth. Working with a proven digital marketing company also allows you to leverage their expertise on all things digital marketing, especially when you work with a local company that knows your target market and how to connect with them online.

Working with a marketing company will also save you time and money. Streamlining and automating processes removes manual work that currently bogs down your team. It also ensures clear communication across your team. As a leader, it allows you to know what’s happening in your company and provides critical data to inform decisions. Less time spent on manual processes and on marketing tasks that you may not have expertise in means you have more time to run your business, support your team and be there for your customers.

Digital marketing companies that are local to Calgary are also experts at building your audience to unimaginable levels. Through targeted efforts, they can reach out to the right people that will engage with your content and who are most likely to become your customer. By focusing your approach on exactly who is most likely to do high-value business with you, your sales will be much higher and the quality of your audience will be exactly who you need to be talking to.

Another crucial benefit to working with a digital marketing company is that they are experts in the digital journey and can support you by optimizing for conversions in every aspect of your online presence including your website, SEO strategy and social media. No matter how amazing your content is or how beautiful your website looks, if people can’t find you or if taking next steps on your website is difficult, you will not get the results you are working for. Everything you do online must be optimized to fit what will attract your desired prospects and it takes skills, expertise and knowledge of the platforms to do this effectively.

Overall, if you are looking to drive your business to new heights of success, we highly recommend partnering with a local digital marketing company in Calgary that can provide you the tools and expertise needed to get there.

How And When To Trust An Online Marketing Consulting Agency

Marketing can be a complicated undertaking for a business owner who has not had training in the various aspects of building and executing a marketing strategy, especially in the digital age where the skills required to properly represent your brand online can get quite technical. If you are struggling to find time for marketing, feel you are out of your depth or are looking to scale up your business, it’s the right time to trust an online marketing consulting agency to support your Calgary business.

Working with an online marketing agency in Calgary allows you to leverage their expertise and resources to ensure your business gets the most out of your marketing investments. You can waste years of time and money not getting the best results if your website and digital advertising are not properly optimized, if your brand image and voice are not clear and consistent and if you are not using social media effectively. A marketing consulting agency has the tools, expertise and experience to help you align these key factors in your strategy so you are making the most of every dollar and hour you spend.

While hiring an agency does create added expenses, it will also allow you and your team to focus on other areas of your business that need attention so depending on how your business is structured, you may be able to quickly recoup the costs associated with having an agency handle your marketing for you. Additional sales, repeat customers and time to streamline costs and operations are just some of the benefits that entrepreneurs have noticed when they are not bogged down with marketing tasks.

Depending on the size of your business, marketing can require one or several full time team members to handle it effectively at your end. A good digital marketing strategy requires SEO work, copy and blog writing, social media advertising and audience engagement and video 9at minimum). To do these jobs well, you need experience and expertise which can get costly. Hiring a Calgary based marketing consulting agency allows you to function like you have an onsite team, without the expense or liability of directly hiring all of these experienced professionals, as well as not having to pay for important tools required to do these jobs. Your marketing agency will have all of this already available to you.

Overall, as soon as your business can afford to hire an online marketing consulting agency in Calgary, we highly recommend doing so. It will give you more freedom to build your business and will limit your need to hire and train more staff until you are ready to create a full scale marketing team of your own. Gaining insight and expertise is the best reason to hire an agency and you will know when the best time to do that is for your unique business needs. Trusting the agency comes with ensuring you hire a team you feel very comfortable working with and then letting them do the work for you.