5 Reasons Why Small Businesses Should Hire a Digital Marketing Consultant

As an entrepreneur, you are often a jack of all trades, doing many things within your business that you are not an expert in. In the early stages of starting a new business, there typically is just not enough budgets to hire out key tasks, so it falls to you to take care of them. While this is common and perfectly normal, if you want your business to grow, you need to ensure you have a solid marketing plan and that it is being executed. While working in your business, it is easy to become distracted and miss out on key opportunities to expand your digital presence and gain new customers. Hiring a digital marketing consultant is the best way to combat these common marketing challenges faced by almost every entrepreneur.

Small businesses should hire a digital marketing consultant to make their lives easier. A consultant comes with years of experience, expertise, tools and has the time (or team) to ensure tasks are completed when they should be, not only when you have time.

Here are 5 key reasons a small business should hire a digital marketing consultant:

1.     Expertise - A digital marketing consultant has expertise that you cannot possibly have already unless your background is in marketing. Even then, the world of digital marketing changes rapidly and it can be a huge challenge to run your business, manage day to day operations and still find time to keep up with the face pace of marketing best practices. Hiring a consultant means you will have access to expertise at any time without needing to spend the time gaining it for yourself.

2.     Experience - Similarly to expertise, your digital marketing consultant comes with experience that you are unlikely to have on your own. They have seen how many other businesses are doing things and can bring that perspective to the table to benefit you immensely.

3.     Tools - A digital marketing consultant has already vetted and invested in the best marketing tools. This will also save you the time of determining the best tools yourself, but the big things here is cost savings, which can be huge!

4.     Time - The biggest reason to hire a digital marketing consultant is to save yourself time is the various areas we have already discussed. Managing SEO, ads and social media can be tedious and very time consuming. A marketing consultant will take care of these things for you.

5.     Accountability - Lastly, a marketing consultant will improve the accountability within your business. Not only will they be accountable to you for the work they are commissioned to complete, but they will keep you accountable for meeting your own deadlines and goals.

Hiring a digital marketing consultant makes your life as an entrepreneur much easier. They bring a strategic mindset based on years of experience that will help you to make smart decisions with your strategy and use of budget. They have the tools and team in place to execute your strategy on a consistent basis and they can help you to reassess your progress and pivot as challenges and changes arise. It is a major benefit to your business to have a digital marketing consultant familiar with your company and your goals to ensure you achieve them.

Consider hiring a digital marketing consultant to support your business growth today!

How Can A Digital Marketing Company Help Your Company Succeed?

For any company to succeed, you need exceptional marketing. Whether it’s your brand, your story or how you relate what you do and what you stand for to potential customers, it needs to be well-thought out and authentic if you want to grab attention and get business in the digital world. Working with a digital marketing company in Calgary gets you access to the expertise to craft a growth strategy, regardless of the stage your business is at. A digital marketing company in Calgary also helps you to nail SEO, the backbone of every digital strategy, and to navigate social media, digital advertising and sorting through all of the noise to determine what’s best for your business.

By helping you to uncover you true goals and needs, a digital marketing company in Calgary can use their expertise to recommend (and execute) a strategy that uses the right tools to help you achieve your goals. Here are some key ways that a digital marketing company in Calgary can help your business to succeed: 

1.     Strategy - The number one necessity that many companies miss in their marketing is strategy. Without a solid strategy, you’re just kind of through mud at the wall, which you are almost certainly wasting money and time, as well as not advancing towards your end goals. In order to succeed in your business, you need a good marketing strategy, which is a perfect opportunity to hire an outside digital marketing company in Calgary. They can observe your business from the objective perspective and help you to craft the right strategy for your business

2.     SEO - SEO is a very technical specialty that requires years of experience and hours each week to keep up with the constantly changing SEO landscape. This is an essential for any company that needs to be found online and a digital marketing company in Calgary that provides SEO services is the answer to being successful in this area, which will translate to success in your business. You need SEO to attract digital attention and to be found by your current and potential customers.

3.     Social Media - One of the most time consuming and confusing areas of marketing is social media, especially right now, as the platforms at changing and adapting to major market shifts, which means that there are new features and best practices evolving daily. Hire a digital marketing company that has expertise in social media, specifically in figuring out how to maximize the few platforms that are relevant to your business. This will save so much time and resources. 

If your company gets these 3 key building blocks nailed down properly out of the gate, you are significantly more likely to achieve your goals and be successful. A digital marketing company in Calgary will have the experience and expertise to help you get your strategy, SEO and social media down to a science so you will find digital success, as well as achieving your goals.