Friday 9 September 2022

How to Hire the Right SEO Company



If you are a small business looking for an SEO company in Calgary this article is for you! SEO is a fundamental component of your business's digital marketing efforts. Without it, your site may lose traffic to competitors, your ranking on search engines like Google will decrease and customers will ultimately have a harder time finding you and your business online.

So you decide to hire a digital marketing agency to help you! The process of vetting and selecting different agencies can be an off-putting task, but with the right knowledge of what to ask, you will be well on your way to finding the perfect fit for your business! 

We have put together a thorough list of 5 questions and considerations you should make to find the best SEO Company in Calgary for your needs!

1. Understand the Agencies Background

You want to get a better understanding of which you are going to be working with and what other people have to say about the work they have done previously. We suggest going to google and searching for the company. Look at their testimonials and previous track records with clients. See what their rating is across the board. 

Also, check out their socials for more social proof. You could also reach out to the agency itself and ask for previous client results or a portfolio. This will give you a good understanding of what they are capable of doing. 

2. Ask About Their Processes

Every SEO company in Calgary will have different systems and processes for how they complete client work. This is important for you to understand to get a better idea of how work will be conducted regarding your business. Don't be afraid to ask them questions about how or why they do certain things and ask for an example if the situation presents itself. 

Ask them to be very clear about what their deliverables are as well.

3. Ask About Reporting

You will, at some point along the way, want to know how well the agency is doing in delivering the results they mentioned previously. Always ask about reporting and how this will be done.

● Will you receive monthly analytics reports?
● What tools will they use to provide these insights?
● Are they going to give you access to ensure that what you are being shown is an accurate representation of their work?

The best SEO companies in Calgary will provide you with thorough reporting that can be tied back to the bottom line; revenue.

4. Ask About Their Expectations of You

As the client, you will be provided to give them some of your time as well. That time commitment will vary based on the agency but is an important consideration when it comes to picking an SEO company. How much time you are willing to dedicate to the success of your business is something you need to be clear about from the start.

5. Ask How They Remain Educated

Like anything else, SEO is always changing. This is something that the best SEO Company in Calgary would know. Ask them about how they stay on top of new trends in the industry, and how the industry has changed over the last couple of years and inquire about their method for staying up-to-date on changes.

You want someone who is well-informed and knowledgeable about their craft. 

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