As the owner of a dental clinic, it is your job to ensure the success of your business. Regardless of your goals, you will need to ensure that current and new patients can find you when they need you. This is where SEO becomes critical to your business strategy.
There are actually two types of SEO that will be important to your clinic. The first is local SEO for dentists who include the maps are. In order to show up in the top results, you need to excel at optimizing for keywords that include your local area such as Calgary, SW Calgary or downtown Calgary. These help patients to find the top rated dentists near them. Being top rated is another critical way you get chosen by the Google algorithm to rank. So not only do you need to optimize for keywords, you need to optimize your Google Business profile as well. You do this by completing all of the pertinent information, making regular posts and updates and by having lots of positive ratings and reviews from real patients. Local SEO for dentists take time and effort but it is essential to reaching success in your business.
The second type of SEO for dentists is organic SEO. This typically involves looking at the highest rated keywords and search queries of patients in your area and offering content that satisfies these queries. This can be articles, blogs and pages on your website. You’ll need to offer content that helps patients answer important questions like whether veneers or dental bonding is better for them or how to manage a toothache at home. Again, there is lots of work that needs to be done to be helpful and relevant enough to have Google serve your page or content to a searcher, but it is well worth it when you get to the top and have lots of authority. Your patients, and potential patients, will thank you because they will be able to easily find you when they search.
A marketing agency that provides organic and local SEO for dentists is the best way to ensure you are nailing these two crucial types of SEO and getting your webpages to the top of the rankings and map area so patients can find you when they need you. There are numerous marketing agencies in the area, but it’s important to look for one that specializes in both organic and local SEO for dentists, not just on paid search or those that have not represented dental clinics in the past.
Local SEO for dentists is best maximized by the right expertise. When you hire experts, you should expect results that convert online searches to new patients and new appointments for your dental clinic. Ultimately, keeping your clinic busy is your goal and you can’t do that without converting those online who need your services. Get closer to your business goals by hiring an agency to support your efforts in local SEO for dentists and you will reap the benefits!
