If you are an automotive dealership in Calgary, you definitely need to consider hiring a digital marketing agency. The automotive industry is very competitive, especially in a city like Calgary, so a digital marketing agency can help you stand out. Hiring an agency will give you access to expertise, tools and support that can take your dealership to the next level.
Automotive customers find you almost exclusively online. If you are selling new cars, you are also offering the exact same product as every other dealership in Calgary that sells the same make of vehicles. This makes it especially important to be visible online which can be difficult to manage without using dedicated services to market your brand and get seen online.
Since there are even more agencies in Calgary than automotive dealerships, you’ll likely wonder how to narrow in on just one to work with. The key is looking for a digital marketing agency with proven experience working with automotive clients, that can provide testimonials and show their work. Once you find the right agency with the expertise you need, you’ll almost certainly see a boost in online traffic and ultimately revenues.
A few key areas that a digital marketing agency that specializes in working with automotive clients can help you are:
Branding - Your dealership has a unique brand that is individual from the vehicle brands you sell. In order to rise above the noise, and there is a lot of it in the automotive industry, you need to have a well developed brand that is consistent and tells a compelling story. A digital marketing agency can help you to define what your individual brand is and guide how it is communicated to your potential customers. Even well established, long standing dealerships may struggle with having a cohesive brand, but it is critical to your success, especially online
SEO - If your automotive dealership doesn’t rank in the top 3 results for the primary keywords searchers are using to find your vehicle types, you aren’t even part of their buying journey. Most potential customers have some idea what they want in a vehicle, so the keywords can be ultra competitive to rank for. A great digital marketing agency will focus in your organic ranking to ensure you capture the most sales leads from searches
Retargeting & Google Ads - Very often a searcher will look for a specific brand without realizing there are similar options that may fit them better. Potential customers are also at different stages in the buying cycle and may start shopping well before they intend to buy. Using Google ads and retargeting can help you to capitalize on searchers looking at brands similar to yours, as well as to continue marketing to those who have visited your website or shown interest in the types of vehicles you sell. In your long term strategy, it can become costly to use these tactics if they are not well executed and closely monitored. An automotive digital marketing agency has the experience and expertise to optimize these tactics for you so that you are always able to make the most out of your marketing budget
Facebook Advertising & Marketplace - Facebook is the best place for a local business to get bang for their buck when marketing. The algorithm is incredibly sensitive and can detect major life events such as a new job, new baby or moving, which are often key triggers for purchasing a new vehicle. By putting this algorithm to work for you, it is a super cost effective way to bring new leads to you before they even know they are shopping and to remain top of mind throughout the buying cycle.
Marketplace is now as popular as any other online reselling site. If your dealership isn’t maximizing Marketplace, you are missing out on important sales leads and opportunities. An experienced automotive digital marketing agency will help you to develop and execute a winning strategy within the Facebook Marketplace.
The key takeaway here is that even if you have an onsite marketing team, the experience and expertise of a 3rd party digital marketing agency that specializes in automotive marketing is a necessary requirement to rise above your competition online. In such a competitive industry, there is no room for sitting on the sidelines. You need to be at the forefront, getting in front of every potential sales lead, making a case for why your dealership and your products are the best ones. An automotive digital marketing agency is what you need to get there!
