3 Digital Marketing Strategies That Will Boost The Success of Your Company

Growing a company in this day and age requires digital marketing. There are almost no businesses that can escape using it because it is critical to respond to how customers want to learn about your products and services, purchase them and interact with your business afterward. Since most businesses are not equipped with expertise in digital marketing, it becomes crucial to your success to hire a digital marketing company in Calgary.

A great online marketing agency in Calgary will help you to define what your company stands for and what you represent to customers. They will use that information to help you create strategies that will boost your success and help your company to grow.

While the specific strategies for your business will be tailored to who you are and who your customers are, your digital marketing company in Calgary will typically start with these three main tactics.

SEO

Search engine optimization is the core of every digital marketing strategy because it ensures you are highly visible to those who are searching for your products and services or for the solutions you offer. 

By optimizing your Google Business listing, website, social media, and all other digital assets, you can make your company’s online reputation stronger and show more authority to Google so they will serve your company in search results. Establishing yourself as an authority in your market is important in general, but digital authority is what ensures potential customers can find you easily.

The very first step in success is to drive more qualified traffic to your content. If you do this well, you’re halfway to being successful in your business.

Social Media

A strong social media presence that attracts the type of customers your business wants to work with is another important prong in digital success. An online marketing agency in Calgary can help you to optimize your profiles for SEO and to be more easily found on the platforms themselves as well. 

On social media, you should be regularly sharing content that resonates with your target audience and builds trust and interest with them. Show them how your offering addresses their primary needs and concerns and they will easily convert from a follower to a customer.

Social media is also a great place to advertise your business. The platforms know a lot about their members which means they can better serve your ads to people who will want to see them. 

Email Marketing

Collecting subscribers to a regular email list is very important to your success. This is how you keep in touch with your potential and current customers. This tactic will look different for every business type but the main message is that your agency will help you to keep in touch with your audience and continue to move them in the direction of doing business with you. Consistent email marketing is one of the best ways to keep converting new business.

A digital marketing agency can help you to maximize your online presence with these strategies.

Hire The Best Social Media Marketing Agency in Calgary to Improve Your Business

Managing social media is time-consuming and requires tools that many small businesses do not have. You have to define your audience, determine which platforms you can connect with them on, create copy, graphics and videos for posting and then manage the engagement. And that’s just posts, that doesn’t include any advertising you choose to do!

Most entrepreneurs, they don’t have the time or skills to manage social media themselves so they hire a social media marketing agency in Calgary to take care of it for them. If you hire a great agency, they will work collaboratively with you to share your message and your voice in a way that is strategic and effective.

A social media marketing agency in Calgary has the skills and resources required to cut the work in half when it comes to social media. They already have experts who have learned the platforms thoroughly and the resources to create images, video, graphics and more quickly and easily to go with your posts. They have tools to make things run smoother too!

When you hire a social media marketing agency in Calgary to take on this task for you, you eliminate the need to continuously learn how the platforms work and all of the changes that are regularly made. You also get back the time you would spend fiddling with files and trying to write content or create a calendar of what to post. For many entrepreneurs, they don’t know how to do certain things or what to post so they either don’t post or they don’t post with any consistency. Hiring a social media marketing agency in Calgary will ensure your business maximizes the social platform algorithms by posting consistently and that you get all of the benefits of a strong social media presence without having to give up large chunks of time that could be better spent growing and developing your business.

Social media also requires regular “social listening”. This means that you are replying to comments, following influential accounts, growing your audience and generally understanding the trends and needs of the people who consume your content on social media. A social media marketing agency can handle these tasks for you so you get the benefits of society without all of the work that has to go into it!

You can earn a ton of new leads and opportunities through social media advertising, but you can also waste a lot of money if you aren’t properly utilizing the advertising tools in a targeted and focused approach. While anyone can learn how to create great social media ads from the platforms directly, there are constant changes happening and you have to be on top of them all the time to have high performing ads. It takes so much time to develop expertise in an area that doesn’t make you money. That’s why most small businesses trust a social media marketing agency in Calgary to handle it for them.

If you want to give yourself the gift of time to grow and improve your business, hire a social media marketing agency in Calgary.

5 Reasons Why Small Businesses Should Hire a Digital Marketing Consultant

As an entrepreneur, you are often a jack of all trades, doing many things within your business that you are not an expert in. In the early stages of starting a new business, there typically is just not enough budgets to hire out key tasks, so it falls to you to take care of them. While this is common and perfectly normal, if you want your business to grow, you need to ensure you have a solid marketing plan and that it is being executed. While working in your business, it is easy to become distracted and miss out on key opportunities to expand your digital presence and gain new customers. Hiring a digital marketing consultant is the best way to combat these common marketing challenges faced by almost every entrepreneur.

Small businesses should hire a digital marketing consultant to make their lives easier. A consultant comes with years of experience, expertise, tools and has the time (or team) to ensure tasks are completed when they should be, not only when you have time.

Here are 5 key reasons a small business should hire a digital marketing consultant:

1.     Expertise - A digital marketing consultant has expertise that you cannot possibly have already unless your background is in marketing. Even then, the world of digital marketing changes rapidly and it can be a huge challenge to run your business, manage day to day operations and still find time to keep up with the face pace of marketing best practices. Hiring a consultant means you will have access to expertise at any time without needing to spend the time gaining it for yourself.

2.     Experience - Similarly to expertise, your digital marketing consultant comes with experience that you are unlikely to have on your own. They have seen how many other businesses are doing things and can bring that perspective to the table to benefit you immensely.

3.     Tools - A digital marketing consultant has already vetted and invested in the best marketing tools. This will also save you the time of determining the best tools yourself, but the big things here is cost savings, which can be huge!

4.     Time - The biggest reason to hire a digital marketing consultant is to save yourself time is the various areas we have already discussed. Managing SEO, ads and social media can be tedious and very time consuming. A marketing consultant will take care of these things for you.

5.     Accountability - Lastly, a marketing consultant will improve the accountability within your business. Not only will they be accountable to you for the work they are commissioned to complete, but they will keep you accountable for meeting your own deadlines and goals.

Hiring a digital marketing consultant makes your life as an entrepreneur much easier. They bring a strategic mindset based on years of experience that will help you to make smart decisions with your strategy and use of budget. They have the tools and team in place to execute your strategy on a consistent basis and they can help you to reassess your progress and pivot as challenges and changes arise. It is a major benefit to your business to have a digital marketing consultant familiar with your company and your goals to ensure you achieve them.

Consider hiring a digital marketing consultant to support your business growth today!

How Can A Digital Marketing Company Help Your Company Succeed?

For any company to succeed, you need exceptional marketing. Whether it’s your brand, your story or how you relate what you do and what you stand for to potential customers, it needs to be well-thought out and authentic if you want to grab attention and get business in the digital world. Working with a digital marketing company in Calgary gets you access to the expertise to craft a growth strategy, regardless of the stage your business is at. A digital marketing company in Calgary also helps you to nail SEO, the backbone of every digital strategy, and to navigate social media, digital advertising and sorting through all of the noise to determine what’s best for your business.

By helping you to uncover you true goals and needs, a digital marketing company in Calgary can use their expertise to recommend (and execute) a strategy that uses the right tools to help you achieve your goals. Here are some key ways that a digital marketing company in Calgary can help your business to succeed: 

1.     Strategy - The number one necessity that many companies miss in their marketing is strategy. Without a solid strategy, you’re just kind of through mud at the wall, which you are almost certainly wasting money and time, as well as not advancing towards your end goals. In order to succeed in your business, you need a good marketing strategy, which is a perfect opportunity to hire an outside digital marketing company in Calgary. They can observe your business from the objective perspective and help you to craft the right strategy for your business

2.     SEO - SEO is a very technical specialty that requires years of experience and hours each week to keep up with the constantly changing SEO landscape. This is an essential for any company that needs to be found online and a digital marketing company in Calgary that provides SEO services is the answer to being successful in this area, which will translate to success in your business. You need SEO to attract digital attention and to be found by your current and potential customers.

3.     Social Media - One of the most time consuming and confusing areas of marketing is social media, especially right now, as the platforms at changing and adapting to major market shifts, which means that there are new features and best practices evolving daily. Hire a digital marketing company that has expertise in social media, specifically in figuring out how to maximize the few platforms that are relevant to your business. This will save so much time and resources. 

If your company gets these 3 key building blocks nailed down properly out of the gate, you are significantly more likely to achieve your goals and be successful. A digital marketing company in Calgary will have the experience and expertise to help you get your strategy, SEO and social media down to a science so you will find digital success, as well as achieving your goals.

How SEO for Dentists Will Get You Closer to Success in Your Business

As the owner of a dental clinic, it is your job to ensure the success of your business. Regardless of your goals, you will need to ensure that current and new patients can find you when they need you. This is where SEO becomes critical to your business strategy.

There are actually two types of SEO that will be important to your clinic. The first is local SEO for dentists who include the maps are. In order to show up in the top results, you need to excel at optimizing for keywords that include your local area such as Calgary, SW Calgary or downtown Calgary. These help patients to find the top rated dentists near them. Being top rated is another critical way you get chosen by the Google algorithm to rank. So not only do you need to optimize for keywords, you need to optimize your Google Business profile as well. You do this by completing all of the pertinent information, making regular posts and updates and by having lots of positive ratings and reviews from real patients. Local SEO for dentists take time and effort but it is essential to reaching success in your business.

The second type of SEO for dentists is organic SEO. This typically involves looking at the highest rated keywords and search queries of patients in your area and offering content that satisfies these queries. This can be articles, blogs and pages on your website. You’ll need to offer content that helps patients answer important questions like whether veneers or dental bonding is better for them or how to manage a toothache at home. Again, there is lots of work that needs to be done to be helpful and relevant enough to have Google serve your page or content to a searcher, but it is well worth it when you get to the top and have lots of authority. Your patients, and potential patients, will thank you because they will be able to easily find you when they search.

A marketing agency that provides organic and local SEO for dentists is the best way to ensure you are nailing these two crucial types of SEO and getting your webpages to the top of the rankings and map area so patients can find you when they need you. There are numerous marketing agencies in the area, but it’s important to look for one that specializes in both organic and local SEO for dentists, not just on paid search or those that have not represented dental clinics in the past.

Local SEO for dentists is best maximized by the right expertise. When you hire experts, you should expect results that convert online searches to new patients and new appointments for your dental clinic. Ultimately, keeping your clinic busy is your goal and you can’t do that without converting those online who need your services. Get closer to your business goals by hiring an agency to support your efforts in local SEO for dentists and you will reap the benefits!

Take Your Business To New Heights of Success By Hiring A Digital Marketing Company

Business owners often reach a point where they are ready to grow their company but aren’t quite sure how to go about it. One of the best ways to drive business growth is to increase your online presence through digital marketing. If you want to take your business to new heights of success, optimizing your digital marketing with a fresh strategy created with a local Calgary marketing company as a trusted partner is the best way to move you towards your goals.

Working with a local digital marketing company will help you to reach new heights of success in several ways. Let’s explore some of the key ways a digital marketing company in Calgary can help boost your business growth.

A digital marketing agency can provide an objective analysis of your business from an outside perspective and allows you to leverage their marketing expertise. All business growth starts with solidifying your company’s foundations and requires well thought out and established processes to move forward. Having an external perspective allows you to gain critical insight into how your business can set up the right processes, tools and expectations needed for growth. Working with a proven digital marketing company also allows you to leverage their expertise on all things digital marketing, especially when you work with a local company that knows your target market and how to connect with them online.

Working with a marketing company will also save you time and money. Streamlining and automating processes removes manual work that currently bogs down your team. It also ensures clear communication across your team. As a leader, it allows you to know what’s happening in your company and provides critical data to inform decisions. Less time spent on manual processes and on marketing tasks that you may not have expertise in means you have more time to run your business, support your team and be there for your customers.

Digital marketing companies that are local to Calgary are also experts at building your audience to unimaginable levels. Through targeted efforts, they can reach out to the right people that will engage with your content and who are most likely to become your customer. By focusing your approach on exactly who is most likely to do high-value business with you, your sales will be much higher and the quality of your audience will be exactly who you need to be talking to.

Another crucial benefit to working with a digital marketing company is that they are experts in the digital journey and can support you by optimizing for conversions in every aspect of your online presence including your website, SEO strategy and social media. No matter how amazing your content is or how beautiful your website looks, if people can’t find you or if taking next steps on your website is difficult, you will not get the results you are working for. Everything you do online must be optimized to fit what will attract your desired prospects and it takes skills, expertise and knowledge of the platforms to do this effectively.

Overall, if you are looking to drive your business to new heights of success, we highly recommend partnering with a local digital marketing company in Calgary that can provide you the tools and expertise needed to get there.

How And When To Trust An Online Marketing Consulting Agency

Marketing can be a complicated undertaking for a business owner who has not had training in the various aspects of building and executing a marketing strategy, especially in the digital age where the skills required to properly represent your brand online can get quite technical. If you are struggling to find time for marketing, feel you are out of your depth or are looking to scale up your business, it’s the right time to trust an online marketing consulting agency to support your Calgary business.

Working with an online marketing agency in Calgary allows you to leverage their expertise and resources to ensure your business gets the most out of your marketing investments. You can waste years of time and money not getting the best results if your website and digital advertising are not properly optimized, if your brand image and voice are not clear and consistent and if you are not using social media effectively. A marketing consulting agency has the tools, expertise and experience to help you align these key factors in your strategy so you are making the most of every dollar and hour you spend.

While hiring an agency does create added expenses, it will also allow you and your team to focus on other areas of your business that need attention so depending on how your business is structured, you may be able to quickly recoup the costs associated with having an agency handle your marketing for you. Additional sales, repeat customers and time to streamline costs and operations are just some of the benefits that entrepreneurs have noticed when they are not bogged down with marketing tasks.

Depending on the size of your business, marketing can require one or several full time team members to handle it effectively at your end. A good digital marketing strategy requires SEO work, copy and blog writing, social media advertising and audience engagement and video 9at minimum). To do these jobs well, you need experience and expertise which can get costly. Hiring a Calgary based marketing consulting agency allows you to function like you have an onsite team, without the expense or liability of directly hiring all of these experienced professionals, as well as not having to pay for important tools required to do these jobs. Your marketing agency will have all of this already available to you.

Overall, as soon as your business can afford to hire an online marketing consulting agency in Calgary, we highly recommend doing so. It will give you more freedom to build your business and will limit your need to hire and train more staff until you are ready to create a full scale marketing team of your own. Gaining insight and expertise is the best reason to hire an agency and you will know when the best time to do that is for your unique business needs. Trusting the agency comes with ensuring you hire a team you feel very comfortable working with and then letting them do the work for you.

How a Digital Marketing Company Can Help You in the Current Situation?

The world was moving in the direction of being fully digitized, but the current situation has accelerated that transition much faster now. If your company has not moved online, optimized for search engines, gotten on to social media and started using digital forms, newsletters and the various other options available, you will start falling behind. In the days we live in now of social distancing and isolation, more and more people need to order online, place curbside orders and find your business by searching online. In order to help your business adjust, you may want to consider hiring a digital marketing company in Calgary.

Digital marketing companies can help you assess where your business currently needs to adapt, what your brand stands for, setting goals, creating a great strategy, optimizing your website, setting up social media, advertising, creating digital content and so much more. The key is to define exactly what your needs are, what your resources look like and how you can best meet your needs. The digital marketing company in Calgary can help you extract all of this information and can put together an excellent plan for you based on it.

By working together with your digital marketing company in Calgary, you can create and execute a winning digital strategy so your business can not only thrive in this current situation, but continue to build on that excellence for many years to come. Some key features you’ll want to include in your strategy are:

1.     Where can you bring your services and products online and ease the barriers to a sale?

2.     How are your customers finding you online?

3.     Keywords, phrases and SEO efforts including blogging, video and backend website

4.     Social media both to brand and connect, but also to use for advertising and direct sales

5.     E-commerce options so you can make direct sales on your website, if possible

6.     Creating great content - images, videos, written copy, manuals, forms, etc

7.     Re-engaging with past and present customers through social media, events and newsletters to maintain and increase their business with you

A digital marketing company in Calgary can be the best ally you’ll find when moving your company online and optimizing digital marketing for the best results during this current situation. You need to be where your potential customers can find you and if you and your team do not have the experience and expertise to facilitate this transition, then hiring a digital marketing company is the best way to go about it.

The digital marketing company you choose will get you focused, on track and set goals so you can begin measuring the success of your efforts. Be sure to regularly determine how each change and adjustment is going and collect feedback from your team and customers so you can make tweaks and changes, or switch things up completely where needed.

 Digital marketing is a journey and it takes a lot of time to get it just right. With an ever changing landscape like the unprecedented situation we are in right now, being prepared with a great marketing company will help a lot!

Why You Should Hire an Online Marketing Agency for Your Business

Marketing is the most important component of ensuring your business is successful in the long term. Of course, having great products and services is critical, but who will know about them if you aren’t marketing yourself well?

If your company has great products and services, paired with exceptional customer services, you are likely going to get referrals. Referrals are the lifeblood of any business, especially local Calgary businesses, and can often sustain you for a while, but eventually, you will need marketing to support business growth.

Marketing can be a bit intimidating for many business owners, so they choose to ignore it, or will often utilize the cheapest or quickest fixes, but these rarely work in your favour. Actually, they will often net you very little results, leading entrepreneurs to deem marketing as a negative or thinking that hiring services is not a good idea, but the exact opposite is the truth. Every business needs good quality marketing, which is a significant investment, but will pay you back in spades if done correctly. As the leader in your business, you can choose to invest in learning about good quality digital marketing yourself, or you can hire someone to manage your marketing for you.

For many companies, the leaders are busy managing the day to day operations of the company and do not have time to solely handle all of the pieces that accompany an effective digital marketing strategy. They also often do not have the funds to hire the level of expertise they need as a full time team. This means that the best options overall is hiring the services of an online marketing agency from Calgary.

By hiring a Calgary based online marketing agency, you will get access to several key experts who know the local market and are close by when face to face interaction is required. Working with a local online marketing agency is the best way to ensure your business is top of mind, showing up high in search rankings and is effectively engaging with your target audience on platforms like social media.

An online marketing agency in Calgary can help you to clarify your brand, maintain a consistent brand voice, create gorgeous video & photography and ensure your platforms are all optimized for best performance. Keeping up with blogging, podcast episodes and social media takes a team, but if your business truly wants to level up, these are key pieces of building that bigger brand you are looking for.

Regardless of your company’s primary goals, working with a Calgary online marketing agency is the best way to leverage the skills and expertise of a whole team without the cost and need to manage that team yourself. Investing in marketing will pay off once your strategy is brought to life and your target customers can find you when they are in need of your products and services. Being in the forefront is what a great online marketing agency can do for you, so be sure to find the best one in Calgary and get started today!

Features of a Quality SEO Strategy for Automotive Dealerships

95% of car buyers use online resources such as search engines, websites and reviews to make their buying decision. The decision on which vehicle to buy is largely made by the time a shopper reaches a dealership. For these reasons, your online presence is critical to capturing leads for your automotive dealership.

When trying to draw online traffic to your automotive dealership website, the best place to start is ensuring you have effective search engine optimization set up. Automotive SEO is critical for dealerships because there is so much competition to try to rise above. When SEO is properly utilized, your dealership can rank first above your competition so you are seen first by vehicle shoppers.

A quality SEO strategy for auto dealers will be individualized to your unique brand and business goals, but there are several common elements that you will ant to incorporate: 

1. Choose your keywords carefully - Be sure you are using the right tools such as SEMrush to research keywords and determine the best ones to use based on your region, customers and products for sale

2. Create quality content - Determine the most important queries your customers are making, both online and when you talk to them in person, and create high quality blogs and videos that address these concerns. When your customer feels they received value front ou long before you are asking them to put a deposit on a vehicle, they will already feel a sense of connection and loyalty to your dealership

3. Optimize every element - Do not overlook basic Google algorithm requirements like load speed and bounce rate on your website. Leave no stone unturned when it comes to making sure you have optimized at every opportunity. Sometimes even the smallest of changes will make a huge impact!

4. Track and monitor SEO results - When you are tracking results, be sure to analyze how things are going via reporting tools, but also evaluate that against your current inventory and business goals. At times, it may be necessary to rank for new keywords and to adjust your strategy. This could be due to Google algorithm changes or to changes within your dealership. Either way, it’s important to regularly review your results versus where you are going to get ahead of any changes that will be needed

5. Make automotive SEO a regular task - It goes without saying that if you want consistent results, you have to keep at it on an ongoing basis

6. Use Google My Business - Google My Business accounts provide an excellent opportunity for local SEO since you can use it to attract more attention to your business based on your Maps location. Be sure to learn about this beneficial feature Google offers and all of the ways you can use it to your advantage.

For many automotive dealerships, managing SEO on an ongoing basis is a big job that they may not have time or expertise to keep track of regularly so they may decide to contract outside help for a digital marketing agency that provides automotive SEO services for dealerships. When reaching out to find automotive SEO services, be sure to look for this important features to ensure your dealership gets a quality SEO strategy.

Do you Need an Automotive Digital Marketing Agency in Calgary?

If you are an automotive dealership in Calgary, you definitely need to consider hiring a digital marketing agency. The automotive industry is very competitive, especially in a city like Calgary, so a digital marketing agency can help you stand out. Hiring an agency will give you access to expertise, tools and support that can take your dealership to the next level.

Automotive customers find you almost exclusively online. If you are selling new cars, you are also offering the exact same product as every other dealership in Calgary that sells the same make of vehicles. This makes it especially important to be visible online which can be difficult to manage without using dedicated services to market your brand and get seen online.

Since there are even more agencies in Calgary than automotive dealerships, you’ll likely wonder how to narrow in on just one to work with. The key is looking for a digital marketing agency with proven experience working with automotive clients, that can provide testimonials and show their work. Once you find the right agency with the expertise you need, you’ll almost certainly see a boost in online traffic and ultimately revenues.

A few key areas that a digital marketing agency that specializes in working with automotive clients can help you are:

Branding - Your dealership has a unique brand that is individual from the vehicle brands you sell. In order to rise above the noise, and there is a lot of it in the automotive industry, you need to have a well developed brand that is consistent and tells a compelling story. A digital marketing agency can help you to define what your individual brand is and guide how it is communicated to your potential customers. Even well established, long standing dealerships may struggle with having a cohesive brand, but it is critical to your success, especially online

SEO - If your automotive dealership doesn’t rank in the top 3 results for the primary keywords searchers are using to find your vehicle types, you aren’t even part of their buying journey. Most potential customers have some idea what they want in a vehicle, so the keywords can be ultra competitive to rank for. A great digital marketing agency will focus in your organic ranking to ensure you capture the most sales leads from searches

Retargeting & Google Ads - Very often a searcher will look for a specific brand without realizing there are similar options that may fit them better. Potential customers are also at different stages in the buying cycle and may start shopping well before they intend to buy. Using Google ads and retargeting can help you to capitalize on searchers looking at brands similar to yours, as well as to continue marketing to those who have visited your website or shown interest in the types of vehicles you sell. In your long term strategy, it can become costly to use these tactics if they are not well executed and closely monitored. An automotive digital marketing agency has the experience and expertise to optimize these tactics for you so that you are always able to make the most out of your marketing budget

Facebook Advertising & Marketplace - Facebook is the best place for a local business to get bang for their buck when marketing. The algorithm is incredibly sensitive and can detect major life events such as a new job, new baby or moving, which are often key triggers for purchasing a new vehicle. By putting this algorithm to work for you, it is a super cost effective way to bring new leads to you before they even know they are shopping and to remain top of mind throughout the buying cycle.

Marketplace is now as popular as any other online reselling site. If your dealership isn’t maximizing Marketplace, you are missing out on important sales leads and opportunities. An experienced automotive digital marketing agency will help you to develop and execute a winning strategy within the Facebook Marketplace.

The key takeaway here is that even if you have an onsite marketing team, the experience and expertise of a 3rd party digital marketing agency that specializes in automotive marketing is a necessary requirement to rise above your competition online. In such a competitive industry, there is no room for sitting on the sidelines. You need to be at the forefront, getting in front of every potential sales lead, making a case for why your dealership and your products are the best ones. An automotive digital marketing agency is what you need to get there!