How To Hire The Right SEO Company

If your business isn’t showing up in the top few search results for important industry keywords, you need to hire an SEO company in Calgary. You also want to check to see if you show up in the local Maps area and that you are targeting the right keywords to suit your business goals and needs. The best SEO company in Calgary will assess these needs and design a personalized SEO strategy to help you get there.

When looking to hire an SEO company in Calgary, you’ll want to look for certain things to ensure you’re getting the best service and the highest likelihood of success. Here are some tips on how to find the best SEO company in Calgary.

1. Ask Around - One of the best ways to find a great SEO company is to find someone you know who is already happy with their services. Ask other business owners you know or friends who run companies and work in marketing. You may also ask around at any entrepreneur networking or think tank type of groups you belong to.

2. Check Google - If they are doing a great job for their clients, they should also be doing a great job for their own company. Check out a few companies online and see how they rank in search results as well as how good their websites and client portfolios are.

3. Look For Specialization - SEO is very technical and complex. Google assesses over two hundred ranking factors when determining which web pages to return in searches. That means you need a company that is not only an expert in SEO, but that has the experience and specialized knowledge of offering SEO in your industry or those that are similar. If they have achieved great results for several dentists, chances are, they understand SEO strategies for similar businesses as well such as chiropractors, massage therapists, and beauty businesses as well.

4. Assess How You Are Interviewed - Some SEO companies offer a one-size-fits, cookie-cutter approach to optimization. While there definitely will be techniques and tactics that are done for almost every client, there should still be a personalized approach that is unique to your business goals and what you need to rank for. Consider that you don’t always want to rank for the most obvious keywords. Sometimes there is a product line that will help you get noticed or a different area of your business you want to focus on. For example, rather than putting too much effort into ranking for a Calgary dentist, you may want to focus more on specific services because you recently hired a specialist in endodontics or brought in a new product or technology such as Zoom Teeth Whitening. 

The most important thing to consider when hiring the best SEO company in Calgary for your business is that they should thoroughly understand what your business does and where you want to take it so they can reverse engineer a strategy that will get you there.

How To Select A Professional Digital Marketing Agency In Calgary

 

Getting your digital marketing right can be tough for a small business. Either you don’t have the time or the expertise, or like most entrepreneurs, you don’t have either one. Even once you hire someone to help manage your marketing, they will not be able to handle all of the aspects of digital marketing, nor will they have a strong skillset in every area. This is why many companies choose to contract a digital marketing agency in Calgary.

A digital marketing company in Calgary can help with all areas of your marketing or you can choose the ones that you need the most help with. Time-consuming tasks that require a lot of technical knowledge like SEO can be a great ones to contract out. It is also a good idea to work with the digital marketing agency in Calgary that you choose on an overall strategy and then designates who will complete which tasks and how everyone will work together effectively. 

So you know you need to hire a digital marketing company in Calgary, but how do you select a professional agency that can get the job done?

1. Ask For Referrals - One of the best ways to find a great agency is to ask around. Talk to others you know who own businesses and find out if they’ve got a marketing company they are really happy with. First-hand experience and referrals are the best way to find a company that is highly likely to meet or exceed your needs and expectations.

2. Search Online - If you can’t find a few great referrals, you can also take to searching online. The agencies that you can easily find are doing a great job at their own SEO and digital marketing, so that already bodes well for them. Google reviews are not people you know, but they are still first-hand experiences that can provide you valuable feedback. 

3. Review Their Portfolio & Testimonials - Once you find a few options to consider, check out their websites. Look over their portfolios and testimonials to find out where their strengths are and ensure they align with your needs and style. 

4. Talk Strategy & Goals - Once you’re getting a good feeling about a marketing company, connect with them directly. Talk about your goals and listen to their strategies to meet them. They should be detailed and give you a sense that they have enough expertise to help you achieve your goals. They should also take the time to thoroughly explain their strategies and ensure you are on board with them.

5. Connect With Current & Previous Clients - Talking directly with the agency’s past and current clients is crucial. Reach out to their references and be sure to ask about the specific services you’re looking to hire them for, as well as responsiveness and any other qualities that are important to you.

Hiring a digital marketing company in Calgary to help support your online strategies is a smart idea. It’s a prudent way to maximize your team, time, and resources, but only if you find the right one!